How Do I Use AI-Powered Writing, Video2Text, in MarketScale?

The first of it's kind, MarketScale uses first-party data from your media to create powerful written content at your direction.

MarketScale's AI-Powered Writing is a cutting-edge feature for generating high-quality written content. 

Whether you need to summarize a media, create blogs and whitepapers, or develop strategic documentation, AI-Powered Writing is your go-to solution.

Writing uses your first-party data, ensuring that your content is generated using data directly from your own sources. This enhances the relevance and accuracy of the content while maintaining the privacy and security of your data. Unlike third-party tools, there is no need to transfer sensitive information outside your organization, mitigating the risk of data breaches and ensuring compliance with data protection regulations. This integrated approach keeps your data secure and confidential, giving you peace of mind while leveraging the power of AI for content creation.

How do I open the Writing tool and use it to create documents?

To use Writing, first choose the media you want to use to produce your written content and click Proof & Edit to open the Editing Room: 

 

 

 

Notice that MarketScale has automatically transcribed your media. Click the Transcript option in the top right of the Editing room to access the written transcript:

 

 

The Transcript feature is a powerful tool in it's own right, you can edit the transcript directly from this module, copy it, or download it to PDF.

To use it for Writing, first give your Transcript a quick read through and edit it for correctness. AI-driven transcription is typically 98-99% accurate, so this extra step will help to reduce rework later. Pay attention to like place names, titles, and acronyms

Once the transcript is proofed, you can access the AI Writer module via your left side bar: 

 

The Writer module is intuitive and easy to use. It automatically sources data from the transcript to facilitate rapid content creation. You can use the chat to prompt it manually:

 

Or choose from one of nine preset options, like Blog Post or Case Study, and provide more specific direction:

 

Click Let's create! and AI Writer will automatically generate your written content:

Use the prompt interface in the bottom center to provide more direction if you want AI Writer to refine your document.

Once it's ready to finish, click Send to docs in the bottom write of the writing block, and then switch the the Docs module in the left hand sidebar. 

Docs is a shared space where you can invite collaborators to help you finalize your written document(s). In the right sidebar, the Files view waterfalls all of your AI-writing allowing for easy creation of multiple different documents. You can also access your original Transcript, as well as a Comments module for proofing and collaboration with teammates. 

NOTE: AI Writer is available in the Docs module too - just highlight the section you want to work with, and you'll see you have numerous AI-supported options to help refine your document: 

How should I use AI Writer and Docs?

Here are just a few thought starters for ways to leverage first-party AI: 

• Tweet: engage your followers with a concise and impactful message
• Blog Post: boost engagement with a well-crafted article tailored to your audience
• Video Summary: captivate viewers with a concise and engaging summary
• Course Lesson: enhance learning with a comprehensive lesson
• Case Study: showcase success with an insightful story
• FAQs: clarify information with a robust section
• Knowledge Base Article: document knowledge effortlessly with detailed articles
• Press Release: announce news with a professional release
• LinkedIn Post: increase reach with an engaging post

Use Case: Generating Written Content & Collaborating on Translations for International Marketing Campaigns