Virtual broadcast events are a powerful way to engage your audience, offering flexibility and a wide reach. MarketScale provides various options for hosting these events, and each format has unique benefits and requirements,.
Prerequisites
- Stable internet connection.
- Access to MarketScale's event management tools.
- Basic knowledge of video production and live streaming.
Step 1: Choose Your Event Format
Truly Live
Description: The event is conducted in real-time.
Benefits: Amplifies impact through real-time engagement and authentic connections.
Pre-recorded to Live
Description: The event is fully pre-recorded but broadcasted live at a scheduled time.
Benefits: Allows for thorough production processing and mitigates risks associated with true live broadcast.
Hybrid Event
Description: Combines pre-recorded segments with live components.
Benefits: Balances risk and interactivity by allowing live engagement while minimizing real-time technical risks.
Step 2: Initial Setup and Planning
Booking the Date
- Schedule the event date with MarketScale.
Event Page Creation
- Timeline: Allow 3-4 weeks for registration before the event.
- Assets and Information Needed:
- Event title, description, date, and time.
- Run, or "flow", of the show
- Copy for email invitations.
- Indicate whether the event is private - by default all events are considered public.
- Speaker headshots and bios.
- Downloadable assets (e.g., PDFs, images).
Step 3: Technical Checks for Live Events
- Requirement: Mandatory tech check and speed test at least 24 hours in advance (preferably a few days).
- Details: Conducted on the specific computer, network, and setup that will be used for the live event.
- Internet Speed: Minimum of 40 Mbps download and upload; higher speeds required for WiFi connections.
- Connection: Wired Ethernet connection preferred; WiFi acceptable with higher speeds.
- Equipment: 1080p external webcam or high-quality built-in webcam; USB podcast microphone or high-quality headset/Bluetooth microphone.
Step 4: Preproduction Timeline
- 21 Days Out: Brainstorming and setting the event date; notify participants.
- 14 Days Out: Confirm branding, event copy, and creative assets; create event page and send calendar invites.
- 7 Days Out: Finalize videos and assets; share and promote event page; confirm participants' equipment and internet speeds.
- 48 Hours Out: Conduct tech check with participants; verify internet speeds and connectivity; run through the event; diagnose any tech issues; answer participants' questions.
- 24 Hours Out: Final tech check for participants in their event location if they cannot attend the initial check.
Step 5: Event Day Procedures
- 1 Hour Before: All guests must join to perform last-minute checks, regardless of whether the event starts with a live or pre-recorded segment.
- Start Time: Begin the live event, ensuring all participants are ready and aware of their roles.
Conclusion
By selecting the appropriate format and following these guidelines, you can effectively plan and execute a successful virtual broadcast event using MarketScale's platform. Remember to allow sufficient time for planning and testing to ensure a smooth and engaging experience for your audience. For any questions or further assistance, feel free to reach out to MarketScale support.