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      How to Use MarketScale Studio to Support Your New Product Launch

      Wondering how you can utilize MarketScale Studio to promote your new product launch? You're in the right place!

      MarketScale Studio offers a versatile platform to effectively promote your new product launch. Whether you aim to create excitement, educate your audience, or delve deeper into product details, MarketScale Studio provides the tools to achieve these goals. Through short-form promotional content, demonstrations, and long-form content like podcasts, you can comprehensively cover your product launch from multiple angles.


      Prerequisites:
      1. Access to MarketScale Studio
      2. Product details, images, and videos
      3. A plan for the type of content you want to create (short-form, demonstration, long-form, etc.)

       

      Create Short-Form Promotional Content:
      1. Navigate to the studio platform and log in with your credentials.
      2. Record or upload media. Click the red recording button to record a new video. Click the blue upload button to upload pre-recorded videos or photos.
      Content Suggestions:
      • Tease the release of your product.
      • Highlight key features and benefits.
      • Build excitement with visually appealing media.

       

      Set Up a Demonstration Recording:
      1. Use the red recording button to capture live demonstrations.
      2. Show the product in action, detailing how it works.
      3. Educate your audience:
        • Explain the functionalities and advantages of the product.
        • Use engaging visuals and clear explanations to ensure understanding.

       

      Create Long-Form Content:

      Use the Conversations Tool:

      1. Access the conversations tool within MarketScale Studio.
      2. Invite up to four participants to join the discussion.

      Host a Podcast:

      1. Discuss the product with developers, engineers, sales personnel, or upper management.
      2. Cover in-depth topics such as the development process, user benefits, and market impact.
      3. Address frequently asked questions and provide insights into the product’s significance.

      MarketScale Studio is a powerful platform for promoting your new product launch. By leveraging short-form content, demonstrations, and long-form podcasts, you can effectively generate excitement, educate your audience, and provide in-depth information about your product. Start by recording or uploading media, and utilize the conversations tool to engage in meaningful discussions about your product's features and benefits.