What Does It Mean To Choose an Approver on MarketScale?

When you make media in MarketScale you're often asked to choose an Approver. So what are Approvers, and who should be an approver for my media?

While everyone in MarketScale has access to the Inbox, most of the time it'll only be the Admins that see media appear there.

But often, you might submit media in MarketScale that requires approval from someone who is NOT an Admin in your MarketScale. Or, your media doesn't require approval at all. 

That's why creators in MarketScale are asked to Choose an Approver when using the Record, Upload, and Request tools. 

This allows for non-Admin teammates to participate in the media creation and approval process, without bottlenecking it via Admin approvals.

And often, you will be the approver of your own video since it does not require any input or approval from anyone on your team.

If you are collaborating with teammates or other members of your MarketScale, you can make them Approvers , you may want to make them Approvers.