Why: Leverage external credibility to boost brand awareness and industry standing.
Who:
Industry Influencers or Analysts
Exec Sponsors from your company
Potentially Customers who admire that influencer
How (Studio Features):
Recorded Conversation Room: Host influencer + your SME for a deep-dive talk.
Request Expert Media: A single influencer cameo or “opinion piece.”
Creative Ideas:
Run an “Ask the Influencer” series where employees/customers submit questions via video.
Co-create a multi-episode “Trend Radar,” culminating in a live onsite panel.
Launch a top-of-funnel “Industry Myths Debunked” mini-doc featuring the influencer.
Success Metrics:
Social mentions, new followers, inbound leads citing influencer content.