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Strategy

Make it work: Real-world playbooks.

75 articles
Can Anyone Use MarketScale Studio?
Understanding User Roles and Access Levels in MarketScaleMarketScale offers three primary access levels: VIP Guest, Member, and Admin.
What Does It Mean To Choose an Approver on MarketScale?
Typical Lead Times for Different Content Types
What to Expect on Onsite Video Production Day
Onsite Video Style Guide
Wardrobe and Set Guide
Optimizing Your Podcast or Video for SEO
Video Length Best Practices
Why Should I Use Folders
Which File Formats are Supported for Upload to MarketScale Studio?
What are the Visual Elements of a Talking Head Video?
How Many People Can Join a Conversation Room?
Publishing your Media on MarketScale
FAQ: Do I Need Consent From Users Who Send Media Into MarketScale?
Your Show Page on MarketScale.com
The Ultimate Guide to Remote Recording: Best Practices and Recommended Gear
How to Create a Trade Show Content StrategyBuild a scalable trade show content strategy that empowers your team, aligns with goals, and turns your booth into a content creation hub.
Utilizing Expert Soundbites in Your Social Media and Marketing Initiatives
Empowering Your Social Media Strategy with MarketScale Studio
🧑🏽‍🚀👨🏼‍🔧👩🏾‍⚕️ Grow Your Community with Free UsersAdd VIP Guest Users to your Organization.
Campaigns

Enroll in campaigns that emphasize creative, high-volume User-Generated Content (UGC) from multiple audiences.

Customer Testimonials / Case Studies
Company Culture / Employee Engagement
Channel Sales Support
Hiring / HR Recruitment
Product Marketing
Product Training / Online Education
eCommerce Support
Thought Leadership / Industry Insights
Corporate Social Responsibility (CSR)
Customer Support / Self-Service
Event Marketing
Brand Awareness
Customer Retention / Loyalty Programs
Internal Communication
Crisis Communication
Community Service
Partner Success Stories
Influencer Partnerships (B2B Thought Leaders)
Conference Recaps & Roundups
Webinar Series with UGC Q&A
Onsite Video Series (Factory or Office Tours)
“Day in the Life” Employee Spotlights
Executive Q&A / “Ask Me Anything” (AMA)
Mergers & Acquisitions (M&A) Updates
Beta Testing User Feedback
User Conferences & Workshops
Innovation Challenges / Hackathons
Demo Day / Product Showcase
Sustainability & Green Initiatives
Live Customer Panels / Roundtables
Competitive Win Stories
Customer Appreciation / Thank-You Campaign
FAQ / Myth-Busting Series
LinkedIn Live / Virtual Panel Recordings
Alumni / Past Employee Stories
Quick Tips from Employees (Micro-Learning)
“Behind the Tech” Developer or Engineering Spotlights
Weekly “Wins and Learnings” Standups
Health & Wellness Initiatives
Language & Localization Showcases
Case Competition with University Partners
Cross-Departmental Collaboration Series
Reseller Onboarding Video Series
Internal Hackathon Recap & Knowledge Sharing
Strategic Partnership Launch
Corporate Newsletter Video Capsules
Remote Work / Work-From-Home Tips
Awards & Recognition Campaign
Rebranding / Brand Refresh Process
Global Office Collaboration / “Greetings from [Location]”
How to Make Trade Show Content Serve Your Trade Show Business GoalsTo turn trade show content into ROI, you need to align capture with business goals, simplify workflow, & scale impact beyond the show floor.