Strategy
Make it work: Real-world playbooks.
87 articles
Can Anyone Use MarketScale Studio?
On-Location Video Style GuideOn-site video style guide: pick a format, press record, post fast. Simple, cheap, scalable—pro footage without the fluff.
Wardrobe and Set Guide
Optimizing Your Podcast or Video for SEO
Why Should I Use Folders?You've tagged content into a Folder. Now what? Here are some tips for how to make best use of Folders in your Channel.
What are the Visual Elements of a Talking Head Video?
How Many People Can Join a Conversation Room?
What Kind of Media Can I Publish on MarketScale?Newsworthiness. Quality thought leadership. Education. Tap into the types of content that are publication-ready for MarketScale.com
FAQ: Do I Need Consent From Users Who Send Media Into MarketScale?
Your Show Page on MarketScale.com
The Ultimate Guide to Remote Recording: Best Practices and Recommended Gear
How to Create a Trade Show Content StrategyBuild a scalable trade show content strategy that empowers your team, aligns with goals, and turns your booth into a content creation hub.
How to Request Soundbites from Industry Experts to Build Credibility
Empowering Your Social Media Strategy with MarketScale Studio
🧑🏽🚀👨🏼🔧👩🏾⚕️ Grow Your Community with Free UsersEasily Add Unlimited VIP Guest Users to Your Channel
How to Build the Habits for UGC MomentumWhy scheduling, not motivation, will keep your content alive after getting started.
How to Use UGC to Move Deals ForwardUGC isn’t extra—it’s your sales edge. Replace dead emails & decks with clips that build trust, crush objections, and close faster.
How to Use UGC to Solve Your Sales Pain PointsUGC isn’t marketing busywork — it’s a sales shortcut that unblocks deals, wins buy-in, and saves time when your plate is already full.
How to Use UGC for Sales EnablementUnlock sales enablement with UGC. Capture quick wins from calls, events, and client stories to build trust, handle objections, and close.
How to Use Your Calendar as Inspiration for Creating UGCYour calendar is a UGC goldmine. Spot natural moments, film quick clips, and turn everyday work into authentic, automatic content.
How to Turn a Single “Win” Email into 5 UGC AssetsOne client win email = five UGC videos. Mine problem → action → outcome to create clips, quotes, demos, and tips that build trust fast.
How to Fix Low-Energy On-Camera Delivery in 60 SecondsPosture. Breath. Hook. Smile. Three takes max. A 60-second reset to turn low-energy video into confident, watchable UGC.
How to Split Video Budget: 20% Onsite, 80% UGC — And Still 10x Output
How to Align UGC With Your Marketing Campaigns Instead of Posting at Random
Campaigns
Enroll in campaigns that emphasize creative, high-volume User-Generated Content (UGC) from multiple audiences.
Customer Testimonials / Case Studies
Company Culture / Employee Engagement
Channel Sales Support
Hiring / HR Recruitment
Product Marketing
Product Training / Online Education
eCommerce Support
Thought Leadership / Industry Insights
Corporate Social Responsibility (CSR)
Customer Support / Self-Service
Event Marketing
Brand Awareness
Customer Retention / Loyalty Programs
Internal Communication
Crisis Communication
Community Service
Partner Success Stories
Influencer Partnerships (B2B Thought Leaders)
Conference Recaps & Roundups
Webinar Series with UGC Q&A
Onsite Video Series (Factory or Office Tours)
“Day in the Life” Employee Spotlights
Executive Q&A / “Ask Me Anything” (AMA)
Mergers & Acquisitions (M&A) Updates
Beta Testing User Feedback
User Conferences & Workshops
Innovation Challenges / Hackathons
Demo Day / Product Showcase
Sustainability & Green Initiatives
Live Customer Panels / Roundtables
Competitive Win Stories
Customer Appreciation / Thank-You Campaign
FAQ / Myth-Busting Series
LinkedIn Live / Virtual Panel Recordings
Alumni / Past Employee Stories
Quick Tips from Employees (Micro-Learning)
“Behind the Tech” Developer or Engineering Spotlights
Weekly “Wins and Learnings” Standups
Health & Wellness Initiatives
Language & Localization Showcases
Case Competition with University Partners
Cross-Departmental Collaboration Series
Reseller Onboarding Video Series
Internal Hackathon Recap & Knowledge Sharing
Strategic Partnership Launch
Corporate Newsletter Video Capsules
Remote Work / Work-From-Home Tips
Awards & Recognition Campaign
Rebranding / Brand Refresh Process
Global Office Collaboration / “Greetings from [Location]”
How to Make Trade Show Content Serve Your Trade Show Business GoalsTo turn trade show content into ROI, you need to align capture with business goals, simplify workflow, & scale impact beyond the show floor.
Get Testimonials. Fast.Capture on-demand video praise async, in minutes, and edit turnkey in one platform.
Media Creation Tips
Techniques and best practices to create engaging media.
How to Record Your Screen in MarketScale Studio
Throw Out the Virtual Background. Try Your Hand at Simple Set Design Instead.Ditch the digital blur. Use your real space to create a sharp, authentic video background that actually says something about you.
Fix Your Framing for Webcam Content!Stop the up-the-nose shots. Learn quick fixes for clean, centered, confident webcam framing that instantly upgrades your on-camera presence.
Want Better Audio? Fix Your Mic Placement!Bad audio kills good content. Fix it fast—move your mic closer and boost your voice clarity instantly, no gear upgrade needed.
How can I submit and manage video editing requests using MarketScale services?Turn your raw clips into polished videos in minutes—just upload, click, and we’ll handle the rest. Fast, simple, no-frills editing.
Make UGC Stick
How to make UGC a strategy that works for your business & teams.
No Executive Buy-In on UGC? Let’s Give Them a Reason.UGC isn’t fluff—it’s proof. Show execs the outcomes they care about with raw, real clips that solve real business problems.
Does Marketing Still Want to Control Every Step of Content Creation? They'll Burn Out!Marketing isn’t about control. It’s about curation. Use UGC to scale content without sacrificing your sanity — or your standards.
You Already Know UGC
Everyone's already a creator. Here's how to remind your community that they already know how to create UGC.
Too Busy for UGC? That’s Exactly Why You Need It.Too busy for content? UGC captures your team’s best ideas, answers, and wins—so you don’t have to repeat them 10x.
Worried About Low-Quality Content? Trust Comes from Truth, Not PolishYou don’t need perfect videos — just clear, useful ideas shared at the right time. That’s what builds trust.
It Feels Awkward Asking People to Record? Recording Isn’t a Task — It’s a Compliment.The best UGC starts with real recognition. Shift the ask from obligation to opportunity — and let their insight shine.
UGC Must Be Perfect? That’s a Bottleneck, Not a StandardPolished content slows you down and turns people off. Real, fast, human clips are what drive trust and action.