Why this works
Webinars built around audience-submitted questions earn registration because the topic is the audience's problem, not yours. Recording the session and shipping the cuts back out gives the audience the answer they paid attention for and gives marketing, sales, and CS a year of derivative content.
Who you'll feature
An internal subject expert. Comfortable answering live.
A guest voice. Customer, partner, or analyst who challenges the take.
A host. Sharp on the topic and quick on the questions.
How to capture it
Collect questions from the audience two weeks before the session via Requests. Build the agenda from the most repeated themes.
Run the webinar in Remote recording for multi-presenter clean output.
For slide-driven sessions use presentation recording.
Use AI Writer to draft the post-event blog, recap email, and per-question social cuts.
Subtitle with AI Translation for global redistribution.
Reuse it (the 1:10 framing)
One webinar becomes:
A full on-demand replay.
A 3-minute highlights reel.
Per-question 60-second cuts (one per top audience question).
A blog post structured around the top three questions.
A podcast episode of the audio-only cut.
A sales-enablement library of objection-handling clips.
A QBR appendix for accounts hitting the same questions.
A Help Center article per question.
An AEO source piece linking to your category authority.
A pinned recurring webinar playlist on your Channel feed.
Bundle each session into a Collection in Ready to Share sales and CS can drop into accounts mid-cycle.
Common mistake
Pre-writing safe answers to every question. The audience signed up because they wanted real answers, not a teleprompted one. Trust the experts on the panel, leave room for surprise, and the recording earns its weight in derivatives.