Why this works
A user conference is the rare moment when your most engaged customers gather, agree to be on camera, and share what's working. Recording them gives you peer-to-peer proof that no marketing team could write, plus a year of derivative content for the customer-success and sales motions.
Who you'll feature
Customers presenting. Their workflows, their wins, their advice.
Hosts and product leads framing each session.
An optional industry voice or analyst giving the broader context.
How to capture it
For all in-room sessions, book an Onsite Video Booking for the venue. The crew shoots stage talks, hallway interviews, and reactions.
For workshops with breakout discussions, run presentation recording per breakout room.
Send each presenter a pre-event prompt set via Requests. Three prompts:
What problem does your team have that we'd recognize?
What did you change?
What would you tell another team trying to copy this?
Use AI Writer to generate per-session blog posts and recap emails from each transcript.
Reuse it (the 1:10 framing)
One user conference becomes:
A full conference replay library.
A 3-minute event recap.
Per-customer story cuts (60 seconds each).
Per-session blog posts.
A sales-leave-behind asset for similar prospects.
A customer-success enablement clip per use case.
An analyst-briefing reel.
A press-pack from the keynote moments.
A community-program asset for next year's invitations.
A pinned conference playlist on your Channel feed.
Group sessions by use case into Collections in Ready to Share sales reps drop into the right deals at the right moments.
Common mistake
Recording the keynote and ignoring the customer talks. The keynote was rehearsed. The customer talks were the reason people flew in. Prioritize the customer-presented sessions for capture and reuse, and the conference earns its content ROI even before the keynote highlight reel ships.