Why: Generate buzz before, during, and after events through attendee, partner, and speaker content.
Who:
Event Attendees (could be employees, customers, partners)
Speakers / Panelists
Exhibitors / Sponsors
How (Studio Features):
Media Requests: Pre-event speaker teasers and sponsor shout-outs.
Recorded Conversation Room: Panel wrap-ups or live interviews on show floor.
Onsite Video Shoot: Capture event highlights or b-roll for a polished recap.
Creative Ideas:
Create a real-time “Event Diary” with daily updates from different participants.
Post-event, produce a “Top 10 Moments” montage with quick UGC clips.
Encourage user-submitted content for a chance to be featured in the official recap video.
Success Metrics:
Event attendance, social engagement (# of shares or mentions), post-event lead conversions.