Why: Bolster your brand’s authority by featuring experts sharing fresh, credible viewpoints.
Who:
Executives or In-House Experts
External Thought Leaders or Industry Influencers
Partners or Customers with specialized knowledge
How (Studio Features):
Request Expert Media from recognized leaders.
Recorded Conversation Room for virtual roundtables.
Creative Ideas:
Produce a “mini-docu-series” exploring big industry challenges, featuring short interviews from multiple experts.
Crowdsource viewer-submitted questions, weaving them into interviews.
Publish eBook + video combos, pulling quotes for social media or blog posts.
Success Metrics:
Social shares, inbound leads, media mentions.
J
Written by Jamison Wheeler
Updated over 2 weeks ago