Use cases by content type
69 articles
Hiring / HR RecruitmentHow to use MarketScale for Hiring and HR Recruitment. Strategy, audiences, and platform features for capturing and distributing this kind of content.
“Day in the Life” Employee SpotlightsHow to use MarketScale for “day in the Life” Employee Spotlights. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Alumni / Past Employee StoriesHow to use MarketScale for Alumni and Past Employee Stories. Strategy, audiences, and platform features for capturing and distributing this kind of content.
“Behind the Tech” Developer or Engineering SpotlightsHow to use MarketScale for “behind the Tech” Developer or Engineering Spotlights. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Quick Tips from Employees (Micro-Learning)How to use MarketScale for Quick Tips from Employees. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Case Competition with University PartnersHow to use MarketScale for Case Competition with University Partners. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Internal Hackathon Recap & Knowledge SharingHow to use MarketScale for Internal Hackathon Recap and Knowledge Sharing. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Remote Work / Work-From-Home TipsHow to use MarketScale for Remote Work and Work-From-Home Tips. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Awards & Recognition CampaignHow to use MarketScale for Awards and Recognition Campaign. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Global Office Collaboration / “Greetings from [Location]”How to use MarketScale for Global Office Collaboration and “greetings from [location]”. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Weekly “Wins and Learnings” StandupsHow to use MarketScale for Weekly “wins and Learnings” Standups. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Company Culture / Employee EngagementHow to use MarketScale for Company Culture and Employee Engagement. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Corporate Social Responsibility (CSR)How to use MarketScale for Corporate Social Responsibility. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Crisis CommunicationHow to use MarketScale for Crisis Communication. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Internal CommunicationHow to use MarketScale for Internal Communication. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Community ServiceHow to use MarketScale for Community Service. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Mergers & Acquisitions (M&A) UpdatesHow to use MarketScale for Mergers and Acquisitions Updates. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Sustainability & Green InitiativesHow to use MarketScale for Sustainability and Green Initiatives. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Health & Wellness InitiativesHow to use MarketScale for Health and Wellness Initiatives. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Language & Localization ShowcasesHow to use MarketScale for Language and Localization Showcases. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Cross-Departmental Collaboration SeriesHow to use MarketScale for Cross-Departmental Collaboration Series. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Corporate Newsletter Video CapsulesHow to use MarketScale for Corporate Newsletter Video Capsules. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Get Testimonials. Fast.Learn how to collect and edit customer testimonials with MarketScale Surveys and Media Studio. This step-by-step guide shows you how to request, record, and share on-brand video feedback fast, all…
Customer Retention / Loyalty ProgramsHow to use MarketScale for Customer Retention and Loyalty Programs. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Partner Success StoriesHow to use MarketScale for Partner Success Stories. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Competitive Win StoriesHow to use MarketScale for Competitive Win Stories. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Live Customer Panels / RoundtablesHow to use MarketScale for Live Customer Panels and Roundtables. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Customer Appreciation / Thank-You CampaignHow to use MarketScale for Customer Appreciation and Thank-You Campaign. Strategy, audiences, and platform features for capturing and distributing this kind of content.
LinkedIn Live / Virtual Panel RecordingsHow to use MarketScale for LinkedIn Live and Virtual Panel Recordings. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Strategic Partnership LaunchHow to use MarketScale for Strategic Partnership Launch. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Customer Testimonials / Case StudiesHow to use MarketScale for Customer Testimonials and Case Studies. Strategy, audiences, and platform features for capturing and distributing this kind of content.
How to Create a Trade Show Content StrategyBuild a scalable trade show content strategy that empowers your team, aligns with goals, and turns your booth into a content creation hub.
Capturing Content at a Trade ShowA content strategy playbook for trade shows, shot lists, creative ideas, team execution tips, and how to turn your booth into a content machine using mobile devices.
How to Turn Events and Trade Shows Into a UGC BonanzaYour trade show isn’t a temporary “marketing moment.” It’s one of the only times all year you have an organized gathering of your community in one place. Learn how to…
How to Make Trade Show Content Serve Your Trade Show Business GoalsTo turn trade show content into ROI, you need to align capture with business goals, simplify workflow, & scale impact beyond the show floor.
Event MarketingHow to use MarketScale for Event Marketing. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Conference Recaps & RoundupsHow to use MarketScale for Conference Recaps and Roundups. Strategy, audiences, and platform features for capturing and distributing this kind of content.
User Conferences & WorkshopsHow to use MarketScale for User Conferences and Workshops. Strategy, audiences, and platform features for capturing and distributing this kind of content.
How to Turn Your Trade Show Booth Into a Content HubReady to elevate your trade show game? It’s time to turn your booth into a powerhouse of content that not only grabs attention but also drives real business results.
How to Use MarketScale to Get Trade Show ContentCurious about how to leverage MarketScale to gather meaningful content at trade shows? You're in the right place!.
Community, Consistency, Storytelling: Why Your Content Strategy Needs PodcastingBy fostering thought leadership and creating a reliable content schedule, podcasting helps brands engage their community, offering a consistent platform for meaningful conversations and deeper engagement.
Why You Need to Define Your Audience When Launching a PodcastLearn how to tailor your podcast content to meet your audience's specific interests and needs, ensuring stronger engagement and relevance. Knowing exactly who you want to reach allows you to…
How to Choose a Name and Branding for Your PodcastCrafting the perfect podcast name and branding is a powerful opportunity to align with your brand identity, captivate your target audience, and create a lasting, memorable impression.
Choosing Your Podcast's Branding, Gear, and Set DesignBefore hitting record, it's vital to ensure that your podcast's branding and equipment align with your company's identity. From logo design to audio-visual setup, these foundational steps will guarantee a…
Launching Your New Podcast is EasyNeed to finally launch that podcast for the company? We're walking you step by step on how to go from goal to consistent show, and how MarketScale will help you…
Don't Wait For Perfection. Why You Need to Just Launch Your Podcast.Launching a podcast or video series can feel daunting, but success comes from taking the first step, not waiting for everything to be perfect. Set a launch date, record your…
How to Edit and Produce a Podcast Episode on MarketScaleMarketScale is an all-in-one platform for podcast post-production. Edit your podcast and create descriptive copy and social media posts with ease. A completed podcast recording . Brand book for your…
Planning the Cadence and Structure of Your PodcastYou'll need to balance consistency, production demands, and audience engagement. By setting a clear cadence for recording and releasing episodes, you create an experience your audience can rely on.
Podcast Pitfalls: How to Focus on Engagement, Not Self-PromotionIn this tutorial, you'll discover what a podcast is not, how to avoid common podcasting mistakes by prioritizing community engagement and fostering thought leadership, and why to avoid focusing on…
How to Analyze Your Podcast DataCollect regular feedback and analyze performance metrics to fine-tune your content and adapt to your audience's needs and preferences. Completed previous steps such as publishing episodes and promoting your podcast.
Storytelling First: How to Pick the Right Topics and Guests for Your PodcastWhen you focus on industry trends, timely topics, and influential voices, your podcast will capture your audience's attention and deliver relevant insights.
Channel Sales SupportHow to use MarketScale for Channel Sales Support. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Product MarketingHow to use MarketScale for Product Marketing. Strategy, audiences, and platform features for capturing and distributing this kind of content.
eCommerce SupportHow to use MarketScale for eCommerce Support. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Brand AwarenessHow to use MarketScale for Brand Awareness. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Beta Testing User FeedbackHow to use MarketScale for Beta Testing User Feedback. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Demo Day / Product ShowcaseHow to use MarketScale for Demo Day and Product Showcase. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Innovation Challenges / HackathonsHow to use MarketScale for Innovation Challenges and Hackathons. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Rebranding / Brand Refresh ProcessHow to use MarketScale for Rebranding and Brand Refresh Process. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Reseller Onboarding Video SeriesHow to use MarketScale for Reseller Onboarding Video Series. Strategy, audiences, and platform features for capturing and distributing this kind of content.
How to Collect Soundbites from Industry Experts to Build CredibilityLearn to crowdsource expert soundbites using MarketScale Requests. Send your Request to entire industry categories like Healthcare or Retail to reach every qualified expert in the network instantly and manage…
Product Training / Online EducationHow to use MarketScale for Product Training and Online Education. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Thought Leadership / Industry InsightsHow to use MarketScale for Thought Leadership and Industry Insights. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Customer Support / Self-ServiceHow to use MarketScale for Customer Support and Self-Service. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Influencer Partnerships (B2B Thought Leaders)How to use MarketScale for Influencer Partnerships. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Webinar Series with UGC Q&AHow to use MarketScale for Webinar Series with UGC q and a. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Executive Q&A / “Ask Me Anything” (AMA)How to use MarketScale for Executive q and a and “ask Me Anything”. Strategy, audiences, and platform features for capturing and distributing this kind of content.
FAQ / Myth-Busting SeriesHow to use MarketScale for FAQ and Myth-Busting Series. Strategy, audiences, and platform features for capturing and distributing this kind of content.
Optimizing Your Podcast or Video for SEOWondering how to leverage search engine optimization? You're in the right place!. In the ever-evolving digital world, the importance of incorporating diverse content types into your marketing strategy cannot be…