Why this works
Most sustainability content is a PDF nobody opens. A 90-second clip of the line worker who reduced waste, the engineer who redesigned the part, or the partner you fund tells the same story in a way customers and analysts can actually verify. Specifics on camera beat percentages on a chart.
Who you'll feature
The person doing the work. Operator, engineer, supplier, partner.
The sustainability lead, briefly, naming the metric.
An external validator if you have one. Auditor, certifier, NGO partner.
How to capture it
Open MarketScale → Requests → New Request. Three prompts:
What was the old way of doing this?
What did we change?
What's the difference, in numbers?
For floor or facility shoots, book an Onsite Video Booking at the site. The crew gets the operator on camera and the process in the same shot.
For office-side interviews, use Remote recording with the sustainability lead and external partner.
Use AI Writer to draft the captions and the ESG-report excerpts from the same transcript.
Reuse it (the 1:10 framing)
One sustainability initiative becomes:
A 3-minute initiative video.
A 60-second LinkedIn cut featuring the operator.
A quote graphic with the headline metric.
A blog post titled "How we reduced X by Y."
An ESG report video appendix.
An RFP attachment for procurement-driven sales cycles.
A partner-marketing asset for green-certified accounts.
A recruiting clip for sustainability-minded candidates.
An analyst-briefing slide.
A pinned series on your Channel feed under Sustainability.
Group initiatives into a Collection in Ready to Share the procurement team can drop into RFPs and the IR team can drop into investor decks.
Common mistake
Leading with the percentage and skipping the person. "We reduced waste 23%" without showing the operator who figured out how reads as a number on a slide. Show the change in the hands of the person who made it, and the percentage finally lands.