Strategy & Inspiration
Use cases by team and content type, plus the UGC mindset and coaching philosophy that drives MarketScale.
101 articles
How Can Sales Teams Leverage MarketScale?By utilizing its features, sales teams can establish their professional brand, generate leads, educate prospects, and build community. Creating and sharing high-quality content is a powerful way to build a…
How can HR teams use MarketScale?MarketScale offers a versatile platform that can significantly enhance various HR functions, from creating engaging culture content to streamlining recruitment and training processes. Community-Generated Culture Content.
How to Use UGC for Sales EnablementUnlock sales enablement with UGC. Capture quick wins from calls, events, and client stories to build trust, handle objections, and close.
How to Hire Faster & Better With VideoDiscover how incorporating video into your hiring process can help you review 100 candidates in a day.
How to Scale Your International Marketing ContentDiscover how to confidently create and present your message across dozens of markets, utilizing MarketScale's latest features.
How to Use MarketScale to Support Your New Product LaunchYour product launch needs more than one press release. Use MarketScale to create fast social teasers, polished live demos, and long-form expert Q&A podcasts all in one hub. Simplify your…
How to Shoot High-Quality Videos on Your Mobile PhoneWhether you're creating content for social media, documenting an event, or making professional-looking interviews, your mobile phone can be a powerful tool.
What are the Visual Elements of a Talking Head Video?Wondering what makes talking head videos so powerful? Keep reading to find out!. Talking head videos are a popular way for users to create short-form and engaging content aligned with…
How to Align UGC With Your Marketing Campaigns Instead of Posting at RandomMost marketing teams already spend months cooking up “big rock” campaigns, the rebrand launch, the flagship product push, the thought leadership report.
Wardrobe and Set GuideKeep reading to learn how you can master your virtual presence, from attire to lighting. Professional Appearance: Dress in professional attire that is well-fitted, clean, and appropriate for business settings.…
Throw Out the Virtual Background. Try Your Hand at Simple Set Design Instead.Ditch the digital blur. Use your real space to create a sharp, authentic video background that actually says something about you.
On-Location Video Style GuideOn-site video style guide: pick a format, press record, post fast. Simple, cheap, scalable, pro footage without the fluff.
Too Busy for UGC? That’s Exactly Why You Need It.Too busy for content? UGC captures your team’s best ideas, answers, and wins, so you don’t have to repeat them 10x.
No Executive Buy-In on UGC? Let’s Give Them a Reason.UGC isn’t fluff, it’s proof. Show execs the outcomes they care about with raw, real clips that solve real business problems.
UGC Must Be Perfect? That’s a Bottleneck, Not a StandardPolished content slows you down and turns people off. Real, fast, human clips are what drive trust and action.
How to Use UGC to Move Deals ForwardUGC isn’t extra, it’s your sales edge. Replace dead emails & decks with clips that build trust, crush objections, and close faster.
How to Use UGC to Solve Your Sales Pain PointsUGC isn’t marketing busywork, it’s a sales shortcut that unblocks deals, wins buy-in, and saves time when your plate is already full.
How to Use Your Calendar as Inspiration for Creating UGCYour calendar is a UGC goldmine. Spot natural moments, film quick clips, and turn everyday work into authentic, automatic content.
How to Turn a Single “Win” Email into 5 UGC AssetsOne client win email = five UGC videos. Mine problem → action → outcome to create clips, quotes, demos, and tips that build trust fast.
How to Build the Habits for UGC MomentumWhy scheduling, not motivation, will keep your content alive after getting started.
FAQ: Do I Need Consent from Users Who Send Media in MarketScale?Learn how consent works on MarketScale. This FAQ explains how users agree to Terms and Privacy Policy when submitting media, and how Surveys let you add custom Terms & Conditions…
Video Length Best PracticesRecommended video lengths for talking heads, podcasts, and onsite shoots, based on engagement data, so your content holds attention all the way through.
Typical Lead Times for Different Content TypesHow long different content types take to edit and deliver, from 24-hour talking-head turnarounds to 1-week onsite shoot deliverables.
How to Get Content from Distributors, Dealers, Reps, and ResellersA practical pilot to finally launch partner-led UGC, plus a MarketScale workflow you can put to work immediately.
How do you build a channel for UGC that doesn’t die after 3 posts?Everything you need to launch your first UGC channel. Stop restarting every week. Build a UGC channel with prompts, assets, workflows, and metrics that keep MarketScale moving.
Does Marketing Still Want to Control Every Step of Content Creation? They'll Burn Out!Marketing isn’t about control. It’s about curation. Use UGC to scale content without sacrificing your sanity, or your standards.
Worried About Low-Quality Content? Trust Comes from Truth, Not PolishYou don’t need perfect videos. You need clear, useful ideas shared at the right time. That’s what builds trust.
How to Compare ‘Video Shoot Spend’ vs. ‘UGC Spend’ in 60 SecondsLearn how to quickly compare your video shoot spend vs. UGC spend in MarketScale. A 60-second walkthrough to surface cost insights and make smarter content investment decisions.
It Feels Awkward Asking People to Record? Recording Isn’t a Task. It’s a Compliment.The best UGC starts with real recognition. Shift the ask from obligation to opportunity, and let their insight shine.
“Our People Aren’t Content Creators”. That’s Exactly Why This WorksThis isn’t Canva for Marketers. It’s coaching for real people inside your business, engineers, reps, and execs who don’t know where to start.
“We Don’t Have Time to Script Anything”. Good Thing Experts Don't Need Scripts!Scripting adds friction. Coaching removes it. We help your experts record real content in minutes, no prep, no burnout.
“We’re Just Looking for a Content Tool”. Then You’re Missing the Real Value of CoachingThe real ROI isn’t in the tool, it’s in the behavior change. Coaching turns access into action, and action into culture.