Trade shows & live events
9 articles
How to Create a Trade Show Content StrategyPlan trade-show content as a strategy, not an afterthought. Build the capture plan and turn the event into ten reusable assets.
Capturing Content at a Trade ShowCapture the right content at the show, not just any content. One event, ten reusable assets that earn their travel cost.
How to Turn Events and Trade Shows Into a UGC BonanzaMobilize attendees, employees, and partners as your event capture team. Turn one show into ten reusable user-generated assets.
How to Make Trade Show Content Serve Your Trade Show Business GoalsConnect every shoot at the show to a measurable business outcome. One event, ten reusable assets aligned with revenue and pipeline.
Event MarketingRun trade shows and events as content engines. Capture before, during, and after, and turn one event into ten reusable assets.
Conference Recaps & RoundupsBuild a credible, useful conference recap from real attendee voices. Capture, edit, and turn the recap into ten reusable assets.
User Conferences & WorkshopsRun a user conference that doubles as a year of customer-led content. Capture, edit, and turn one event into ten reusable assets.
How to Turn Your Trade Show Booth Into a Content HubStop renting an aisle and start running a studio. Turn your booth into a content engine and reuse every shoot ten ways.
How to Use MarketScale to Get Trade Show ContentRun an end-to-end trade-show capture inside MarketScale, from pre-event briefs to post-event follow-up. One platform, ten reusable assets.