Why this works
A pro crew captures 30 hours at the booth. Fifty employees and partners with phones in their pockets capture 300 hours across the entire event. Treating attendees and employees as a distributed UGC team gives you reach and authenticity no single camera can deliver.
Who you'll feature
Employees attending the event. Booth staff, exec attendees, sales reps walking the floor.
Partners and customers who said yes to being part of the capture.
Speakers and panelists from your team.
How to capture it
A week before the event, send every internal attendee a Request through MarketScale → Requests with three prompt types: a 30-second booth selfie, a 60-second "who I met today," a 90-second "what I heard."
Use AI Writer to draft a participant-friendly capture brief.
For longer-form content, pair the UGC with Remote recording for post-event reflections.
Stitch the best clips with a compilation video.
For polished anchor pieces, book an Onsite Video Booking at the booth for the same days.
Reuse it (the 1:10 framing)
One UGC-led event becomes:
A daily UGC compilation reel.
A 3-minute event recap stitched from employee and attendee clips.
Per-employee LinkedIn posts (one each, posted in their voice).
A partner-co-branded clip per participating partner.
A blog post on "what our team heard at [event]."
A sales-enablement library of attendee-facing clips.
A recruiting asset showing the company in action.
An onboarding clip for new hires on "how we run events."
A press-pack hook.
A pinned event playlist on your Channel feed.
Bundle the clips into a Collection in Sales Team Materials. Sales and partners use it for follow-up the next morning.
Common mistake
Telling employees to "capture whatever they see." The result is unfilterable. Send three specific Requests with clear prompts and a 60-second time cap each, and the same employees produce content that's actually usable, not just abundant.