Why This Matters
If your execs don’t get UGC, it’s not because they hate video. It’s because they don’t see the business point.
They don’t care about content for content's sake.
They care about:
Sales pipeline
Hiring costs
Employee & customer retention
Brand trust
So give them that — just wrapped in a video.
Perfect — here’s the refined version: still tight and punchy, but with more narrative flow to support new B2B UGC creators in connecting the dots. Tone stays real, encouraging, and lightly disruptive.
The Misstep Most Creators Make
A lot of creator champions lead with passion instead of outcomes. We pitch UGC like a vibe:
“It’s fun!”
“It’s authentic & humanizes the brand!”
“It’s what people want!”
Your execs aren’t sold on fun. They’re sold on results. That's why UGC needs to always strategized around and deployed as another tool to help solve real business challenges and produce real business outcomes.
The Shift: UGC = Proof
That raw clip you filmed? It’s not just a video. It’s evidence. Of growth. Alignment. Wins in motion.
“That silly little video hit 20k views… turned into a deal, a recruiting tool, a process win.”
That’s the play. Not content. Proof. UGC created and applied to a specific team's, department's, or division's business goals.
Do This Now
Think less “content calendar,” more “business solve.”
You don’t need a script. You don’t need a studio. You just need one real moment that connects to a goal your leadership already cares about.
🎯 Film one short clip that solves a leadership problem.
Customer story → shows revenue is moving
New hire take → boosts recruiting efforts
Process win → builds internal alignment
No polish. No overthinking. Just capture it.
The Takeaway
Don’t wait for buy-in. Use UGC to earn it.
One honest clip can shift how leadership sees everything.