Why this works
CSR press releases are noise. CSR video is proof. A 90-second clip from the school you partnered with, the volunteer who showed up, or the community lead you're funding lands harder than any glossy report. It also gives your customers, recruits, and investors something concrete they can repost.
Who you'll feature
The community partner or beneficiary. The voice that gives the work credibility.
An employee volunteer. Speaks to why they showed up.
The CSR lead, briefly, framing what's measured and what's next.
How to capture it
Open MarketScale → Requests → New Request. Three prompts to the partner:
What was the gap you were trying to close?
What changed because of this work?
What does the next step look like?
Use AI Writer to draft the partner-facing brief.
For volunteer interviews on event day, book an Onsite Video Booking at the partner's site. The crew gets the context, the action, and the people.
For follow-ups after the event, use Remote recording.
Reuse it (the 1:10 framing)
One CSR initiative becomes:
A 3-minute initiative video.
A 60-second LinkedIn cut from the partner.
A 30-second cut from a volunteer.
A blog post for the company website.
A press-pack asset journalists can use.
A slide for the next investor or board update.
A recruiting asset showing values in action.
A clip the partner can reshare to their own audience.
An entry for sustainability or ESG reporting.
A pinned post on your Channel feed under CSR.
Bundle every asset into a Collection in Sales Team Materials, the partner can drop into their own outreach.
Common mistake
Making the company the protagonist. The partner's voice, the beneficiary's outcome, and the volunteer's reason are the story. The company is the supporting cast. Get that ratio right and the piece earns trust instead of feeling like a press release in video form.