Why: Show commitment to social or environmental causes, inspiring trust and community engagement.
Who:
CSR / Sustainability Teams
Employees who volunteer
Partners or Nonprofits associated with your cause
How (Studio Features):
Open Links for employees to upload volunteer experiences or local community stories.
Onsite Video Shoot for major charitable events.
Creative Ideas:
“Pass the Torch” style videos: Each volunteer nominates the next volunteer to share their story.
Documentary-style highlight reel of a multi-day charity drive with behind-the-scenes.
Monthly “Good News Bulletin” featuring short clips from all offices.
Success Metrics:
Volunteer involvement, social media engagement, brand sentiment improvement.