Customers who’ve seen success with your product (multiple departments or roles).

Internal Employees (Sales, Customer Success) to add context.

Partners who collaborated on that customer’s success.

Media Requests: Ask each stakeholder to record short videos explaining their perspective on the project.

Recorded Conversation Room: Host a panel discussion between the customer champion, a product specialist, and a partner rep.

(Optional) Onsite Video Shoot: If you want cinematic B-roll at the customer’s location.

Compile multiple viewpoints into a mini-documentary of the customer journey—from problem to solution.

Create “bite-sized” social clips highlighting key metrics or quotes.

Add behind-the-scenes footage of the product in action (onsite).

Video watch rate, new leads generated, increase in deal closure speed.