Why this works
Volunteer days are a quiet kind of recruiting content. Candidates can tell the difference between a company that talks about giving back and one that has photo evidence of fifty employees painting a school. Recording the day is the cheapest way to prove which kind you are.
Who you'll feature
The community organization. Their voice, their need, their thank-you.
Two or three employee volunteers. A range of teams and tenure.
A team lead or organizer, briefly, framing what the day meant for the company.
How to capture it
Open MarketScale → Requests → New Request. Three prompts to volunteers and the partner:
What did you actually do today?
What surprised you?
Who would you tell to come next time?
Have employees self-record short phone clips on-site. AI Writer turns each into a tight social caption.
For a flagship recap, book an Onsite Video Booking the day of the event so you have professional B-roll to anchor everything else.
Stitch the clips into a recap reel with a compilation video.
Reuse it (the 1:10 framing)
One service day becomes:
A 2-minute event recap.
A 30-second LinkedIn cut.
Three social posts (employee, organizer, partner).
A blog post on the day.
A clip the partner reshares.
A culture-page asset on the careers site.
A recruiter follow-up message attachment.
An ESG or impact report entry.
A new-hire onboarding clip showing what the company does together.
A pinned post on your Channel feed under "In the Community."
Bundle every asset into a Collection in Ready to Share for the partner, employees, and recruiters.
Common mistake
Letting marketing brand-up the recap. Logo bumpers, drone shots of the building, a corporate voiceover. The day is supposed to feel like the team showing up; the second you make it look like an ad, every employee who was there can tell the difference.