Why this works
Culture lives in moments, not slogans. A shared inside joke, a manager publicly thanking someone, a team explaining how they actually decide things. Recording those moments turns culture from a deck into something candidates and customers can feel before they ever talk to you.
Who you'll feature
Three to five employees across teams. Mix of tenure and seniority.
One manager. Frames the why in one sentence.
One newer hire. The person still surprised by what's normal here.
How to capture it
Open MarketScale → Requests → New Request. Three prompts:
What's a moment from this week that felt like our culture working?
What would you tell a friend who was thinking about joining?
What's something we do that other companies don't?
Use AI Writer to tighten the brief in the recipient's voice.
Run a panel cut with three teammates in Remote recording for the more interactive piece.
For an anchor culture film, book an Onsite Video Booking at a real working day, not a staged one.
Reuse it (the 1:10 framing)
One culture shoot becomes:
A 90-second culture hero for the careers page.
A 30-second LinkedIn cut led by the most surprising answer.
Three social cuts (one per employee, one per prompt).
A team-page embed on the website.
An employer-brand asset for recruiter outreach.
An onboarding video for week-one orientation.
A blog post in the employees' own words.
An all-hands opener.
A pulse-survey discussion-starter.
A pinned culture playlist on your Channel feed.
Bundle the assets into a Collection in Ready to Share for recruiters and people-ops.
Common mistake
Asking employees to recite the values. Values posters fail on camera because the words came from somewhere else. Ask about specific moments instead, and the values show up on their own without anyone having to name them.