Why this works
Day-in-the-life clips collapse the distance between the outside world and the work itself. A candidate sees the desk, the tools, the pace; a customer sees the people behind the product. It's the cheapest culture marketing you'll ever run because the employee already does the job.
Who you'll feature
The employee. A self-narrating tour through their morning, midday, and afternoon.
One teammate they collaborate with. A 20-second cameo gives the role context.
The manager, in a one-line voiceover that frames why the role exists.
How to capture it
Open MarketScale → Requests → New Request. Three prompts to the employee:
What's the first thing you do when you log on?
What's the part of the day where you feel most useful?
What's the part nobody outside this team would expect?
Use AI Writer to convert those prompts into a tighter shot list the employee can self-record against.
Have the employee self-shoot phone-vertical clips throughout the day, then drop them into a Request response. Pair with a screen recording if their work happens in software.
For a polished hero version, book an Onsite Video Booking and have a crew shadow the employee for half a day.
Reuse it (the 1:10 framing)
One day-in-the-life shoot becomes:
A 90-second hero clip for the careers page.
A 30-second LinkedIn cut led by "the part nobody expects."
Three Instagram or TikTok cuts under 15 seconds each.
A blog post in the employee's own voice.
An FAQ answer to "What's a typical day like?"
A slide for the recruiter's intro deck.
A new-hire onboarding video for that role.
A pinned post on the team's Channel feed.
A team-page embed on the website.
A clip the employee can pin to their own LinkedIn profile.
Package the cuts in a Collection in Ready to Share so recruiters and managers send the bundle in one link. Send any cut for editing through Request Edit Now.
Common mistake
Scripting it. The whole point is the unscripted texture. Give the employee three prompts, hand them their phone, and let the day be the script. If you find yourself rewriting their words for them, you've already lost the thing that makes the clip work.