Why this works
A job posting fills your inbox with resumes. A 90-second clip of the team telling the truth about the work fills it with the right candidates. They self-select before they hit submit, which means fewer interviews, faster offers, and higher accept rates.
Who you'll feature
The hiring manager. Names the role, names the bar, names what success looks like in the first 90 days.
Two current employees in the role you're filling. One who joined recently, one who's been there a year or more.
An alum or internal mover, when you have one. The person who started here and grew into something else closes more loops than any pitch.
How to capture it
Open MarketScale → Requests → New Request and send a short brief to each person. Three prompts:
What were you doing before this role?
What surprised you in the first month?
Who would thrive here, and who wouldn't?
Tighten the brief in 30 seconds with AI Writer.
For a panel cut with the hiring manager and two team members in one go, use Remote recording.
For a flagship careers-page hero, book an Onsite Video Booking at HQ. The crew gets the lighting, sound, and B-roll right while the team focuses on the story.
Reuse it (the 1:10 framing)
One 30-minute hiring shoot becomes:
A 60-second careers-page hero video.
Three 15-second LinkedIn cuts (one per employee, leading with the surprise).
A hiring-manager LinkedIn post quoting the success-in-90-days line.
An offer-letter video attachment.
A first-day onboarding clip the new hire watches before orientation.
A blog post titled "What it's actually like in [role]."
An FAQ entry answering "Tell me about your culture."
A pinned testimonial on your Channel feed for evergreen recruiting.
An automated send to candidates after first interview.
A Glassdoor or careers-site review prompt with the video attached.
Package the bundle as a Collection in Ready to Share and send recruiters one expiring link instead of ten files. Order any cut through Request Edit Now.
Common mistake
Filming the office instead of the people. A drone pan of the lobby tells a candidate nothing. The team telling stories about the work tells them everything. If you only have 30 minutes, spend them on faces and answers, not interiors. Writing Edit Briefs That Get Your First Draft Right walks through how to keep the editor focused on the human moments.