Why: Ensure clarity and unity when two organizations integrate, reducing rumors or confusion.
Who:
Leadership from both merged entities
Employees to share initial impressions or welcome messages
Partners/Customers if changes affect them
How (Studio Features):
Recorded Conversation Room: Joint leadership addresses common questions.
Open Links: Invite new colleagues to introduce themselves.
Creative Ideas:
“Welcome Party” video montage: employees from each side greeting the other.
“Integration 101” mini-series explaining new processes or rebranded lines.
“Then & Now” docu-style piece showcasing the journey from two separate teams to one.
Success Metrics:
Employee retention, integration timeline success, partner/customer reassurance.