Why: Announce and celebrate major alliances, combining brand power for mutual benefit.
Who:
Partner Company’s Executives
Your Company’s Leadership
Joint Customers anticipating new offerings
How (Studio Features):
Recorded Conversation Room: Leadership from both sides discuss partnership goals.
Media Requests: Gather stakeholder excitement or cameo clips from teams.
Creative Ideas:
Produce a short “Welcome to the Family” film, mixing both brands’ narratives and user voices.
Host a “digital ribbon-cutting” ceremony, with each leader pressing a virtual “start” button.
Collect predictions from employees about what the partnership will achieve—post them in a celebratory montage.
Success Metrics:
Press coverage, partner leads, brand lift, synergy on co-marketing campaigns.