Why this works
Partner-marketing case studies usually read like LinkedIn announcements: logos, dates, generic praise. Putting the partner team on camera with the joint customer turns the relationship into something prospects can actually evaluate. The piece earns credibility for both sides at once.
Who you'll feature
The partner lead. Names what they brought to the table.
The joint customer. The reason the partnership exists.
Your account lead, briefly, framing what neither side could have done alone.
How to capture it
Open MarketScale → Requests → New Request to the customer first, then the partner. Three prompts to the customer:
What was the problem you were trying to solve?
Why this combination of vendors?
What's measurably better now?
Use AI Writer to draft the partner-co-branded social copy from one transcript.
Run a tri-party panel in Remote recording with customer, partner, and your team in one frame.
For flagship pieces, book an Onsite Video Booking at the customer site with both vendors present.
Reuse it (the 1:10 framing)
One partnership story becomes:
A 3-minute joint-customer case study.
A 60-second co-branded LinkedIn cut.
A partner-portal asset.
A sales-deck slide for joint-pitch motions.
A QBR-ready performance asset for partner reviews.
A press-pack for joint announcements.
An ABM asset targeting lookalike accounts.
A conference-talk submission for both teams.
A partner-newsletter feature.
A pinned joint playlist on each side's Channel feed.
Bundle the assets into a co-branded Collection in Sales Team Materials. Both sides can send into outbound and renewal motions.
Common mistake
Letting only your team speak in the recording. The piece works because the customer and partner are on camera together. If your team does most of the talking, it reads as a vendor pitch with two extra logos, not a partnership.