Why: Spotlight how working with you empowers your partners (and vice versa).
Who:
Partner Companies
Joint Customers (if relevant)
Partner Marketing / Sales Teams
How (Studio Features):
Request Expert Media from the partner’s top executive or account manager.
Recorded Conversation Room: Collaborative interview with your partner’s lead.
Creative Ideas:
Co-create a “Partner Wins” reel, blending partner-submitted footage and your commentary.
Host a “Partnership Launch Party” video capturing excitement from both sides.
Develop a monthly “partner spotlight” channel, each episode featuring a new success.
Success Metrics:
New partnership leads, partner satisfaction, revenue from partner channel.