Why this works
A case competition is a free focus group of your future workforce. They're already pitching your business, on camera, in front of judges. The recording earns you recruiting content, professor relationships, and student-built ideas in a single weekend.
Who you'll feature
The winning team. Their pitch is your trailer.
The faculty sponsor. Adds program credibility and seeds the next year's relationship.
Your judging panel. A 30-second reaction from each judge.
How to capture it
Open MarketScale → Requests → New Request and brief the student team a week before. Three prompts to the team captain:
What was the question you were given?
What's the answer you're betting on?
What surprised you about the company while you researched it?
For the in-person event, book an Onsite Video Booking the day of finals. The crew shoots presentations, judge reactions, and award moments.
For follow-up interviews after the event, use Remote recording with the captain and faculty.
Use AI Writer to draft the recap copy from the transcript.
Reuse it (the 1:10 framing)
One competition weekend becomes:
A 3-minute event recap for the careers site.
A 60-second sizzle of the winning pitch.
A LinkedIn post tagging the winning team.
A LinkedIn post tagging the faculty sponsor and the school.
A clip the school can repost to their alumni network.
An interview offer reel for the winning team.
A campus-recruiting page hero video.
A blog post on the question and the winning answer.
An asset to send next year's recruits during outreach.
A pinned spotlight on your Channel feed under University Partners.
Bundle everything into a Collection in Ready to Share for the campus recruiter, the faculty contact, and the winning team.
Common mistake
Filming the company speakers more than the students. The students are the story. Their pitch, their nerves, their answer to the question. Cut yourself out of the highlight reel and the piece works as both recruiting and brand.