Why this works
An innovation challenge is one of the few company moments where employees and customers volunteer their best ideas, on camera, with a deadline. Recording the event captures more original thinking in 48 hours than most companies surface in a year. The output earns recruiting, brand, and roadmap content from a single weekend.
Who you'll feature
The teams that pitched. Winners and runners-up.
The judges. One reaction per judge.
The challenge sponsor. Frames the question and the next step.
How to capture it
Open MarketScale → Requests → New Request to every team an hour before pitches. Three prompts:
What problem were you betting on?
What's your one-line solution?
What would you do next with another week?
Use screen recording for software demos and self-record phone for the prototype showcases.
For in-person finals, book an Onsite Video Booking. The crew gets pitches, judge reactions, and award moments.
Stitch the recap reel with a compilation video.
Reuse it (the 1:10 framing)
One challenge becomes:
A 3-minute event recap.
A 60-second sizzle of the winning pitch.
Three social cuts (one per finalist).
A LinkedIn post per team.
A blog post on "what we built in 48 hours."
A recruiting clip for engineering, design, and PM hires.
A roadmap-input artifact for the next planning cycle.
A board or investor update appendix.
A conference-talk submission seed.
A pinned innovation playlist on your Channel feed.
Bundle the recap and per-team pitches into a Sales Team Materials for engineering managers, recruiters, and product leadership.
Common mistake
Treating the recap as a marketing edit. The whole point of an innovation challenge is the rough edges, the half-built demo, the team explaining what didn't work yet. Cutting those out gives you a glossy reel and loses the credibility the format earned.