Why this works
Channel partners sell what's easiest to sell. The reseller who has a 90-second customer-proof clip, a tight pitch video, and a one-pager closes more than the one waiting on the latest brand-approved deck. Recording the right asset once and shipping it to every partner removes the friction that loses you partner mindshare.
Who you'll feature
A successful end customer the channel sold to. The proof point.
A top-performing partner rep. The voice that other partners trust.
Your channel manager, briefly, framing the use case.
How to capture it
Open MarketScale → Requests → New Request to the customer the partner sold to. Three prompts:
What was the problem you needed solved?
Why this partner, and why this product through them?
What's measurably better now?
For partner-rep talking heads, use Remote recording.
For flagship customer cuts, book an Onsite Video Booking at the customer site, with the partner present.
Use AI Writer to draft partner-co-branded captions and one-pager copy from the same transcript.
Reuse it (the 1:10 framing)
One channel-sales shoot becomes:
A 2-minute partner-customer story.
A 60-second pitch video for outbound.
Three social cuts the partner can repost.
A partner-co-branded one-pager.
A sales-deck slide with the headline metric.
A QBR deck appendix for partner reviews.
A new-partner onboarding asset.
A partner-portal hero video.
A SPIFF or quarterly-incentive launch clip.
A pinned partner playlist on your Channel feed.
Bundle every cut into a Collection in Ready to Share per partner so each rep has everything they need in one expiring link.
Common mistake
Shipping every partner the same generic deck. Partners trust assets that name them. Co-brand the cut, name the customer the partner sold to, and the asset moves from "compliance check" to something the rep actually opens.