Why: Equip partners with co-branded materials that demonstrate how they can sell your products effectively.
Who:
Channel Partners (resellers, distributors)
Internal Sales Engineers or Product Marketing
Mutual Customers (for partner-led success stories)
How (Studio Features):
Media Requests to partners for success tips or local best practices.
Recorded Conversation Room for a joint partner + vendor Q&A session.
Creative Ideas:
Create a “Partner Playbook” series with short how-to-sell videos, pitch scripts, and partner success stories.
Merge partner and end-customer videos for a multi-perspective sales deck.
Film a “Behind the Counter” highlight with partner employees showing how they pitch your product.
Success Metrics:
Number of co-created videos, partner training completion, channel sales revenue growth.
J
Written by Jamison Wheeler
Updated over 2 weeks ago