Why: Reward longtime customers and encourage them to renew or expand usage.
Who:
Existing Customers (focus on those at renewal stage or longtime advocates)
Customer Success Teams
Sales (for upsell or cross-sell strategies)
How (Studio Features):
Media Requests: Invite loyal customers to share “why they stayed.”
Recorded Conversation Room: For exclusive “VIP roundtables” with your leadership.
Creative Ideas:
Build an interactive “Wall of Fame” video series, spotlighting each major renewal.
Surprise and delight: Send customers gifts, asking them to record a reaction.
Host loyalty-only mini-webinars, letting them co-create session agendas.
Success Metrics:
Renewal rates, upsell revenue, NPS or CSAT scores.
J
Written by Jamison Wheeler
Updated over 2 weeks ago