Why this works
A single customer testimonial is proof. A panel of three customers debating each other's experiences is credibility you can't fake. Buyers in research mode trust peer-to-peer conversation more than any vendor narrative, and the recording earns sales, content, and community assets at the same time.
Who you'll feature
Three to four customers from different segments. Mix of industry, scale, and tenure.
A neutral host. Often a Customer Success leader, not a salesperson.
An optional industry analyst, who frames the broader category.
How to capture it
Open MarketScale → Requests → New Request to each panelist with the agenda. Three prompts:
What was the problem you were trying to solve?
What's a moment when this stopped feeling new?
What advice would you give someone in research mode right now?
Run the panel in Remote recording. Send the link 48 hours ahead.
Use AI Writer to draft the host's intro and closing from the agenda.
Subtitle for accessibility and global audiences with AI Translation.
Reuse it (the 1:10 framing)
One customer panel becomes:
The full 45-minute panel on demand.
A 3-minute highlight reel.
Per-customer 60-second cuts (one per panelist).
Three quote-graphic posts for LinkedIn.
A blog post structured around the three prompts.
A sales-leave-behind clip for late-stage deals.
A QBR appendix for similar accounts.
An analyst-briefing voice-of-customer reel.
A community-event invitation asset.
A pinned customer-voices playlist on your Channel feed.
Bundle the panel assets into a Collection in Sales Team Materials. Sales and CS can drop into the right deal at the right moment.
Common mistake
Letting your team moderate as a salesperson. The panel works when the host disappears. Pick a Customer Success or community lead, brief them not to defend the product, and the customers will say things no marketer could write.