Why: Address common misunderstandings head-on, positioning your team as transparent and knowledgeable.
Who:
Support/Success Team
Product Managers (for deeper clarifications)
Long-Term Customers (to debunk myths from a user perspective)
How (Studio Features):
Media Requests: Each contributor takes one “myth” and busts it in a short video.
Open Links: Invite the public (or employees) to submit myths or tricky FAQs they’ve heard.
Creative Ideas:
A “Myth of the Week” channel, releasing a new bust every Monday.
Host a comedic “Myth Courtroom” in Recorded Conversation Room, where a product manager “judges” the myth.
Add animations or infographics to each clip, making it fun and easy to understand.
Success Metrics:
Reduced FAQ tickets, decreased confusion, user engagement with the series.