Why this works
Rebrands fail when nobody outside the room understands why they happened. A short, on-camera narrative from the people who shaped the change brings customers and employees along instead of forcing them to decode a new logo on their own. Recording the journey turns a risk moment into a credibility moment.
Who you'll feature
The brand or marketing lead. The why and the principles.
The CEO or founder. The bigger company narrative this serves.
A long-time customer. Reaction, recognition, reassurance.
How to capture it
Open MarketScale → Requests → New Request. Three prompts:
What was no longer working about the old brand?
What's the principle behind the new one?
What stays the same, and what doesn't?
Use Remote recording for the leadership and customer interviews.
For an anchor brand film, book an Onsite Video Booking at HQ during the launch week.
Use AI Writer to draft launch announcement, FAQ, and customer email copy from the same transcript.
Reuse it (the 1:10 framing)
One rebrand documentary becomes:
A 3-minute brand-refresh film.
A 60-second LinkedIn cut from the CEO.
A 30-second customer reaction clip.
A press-pack asset for media outreach.
A customer-launch email video.
An employee all-hands explainer.
A partner-comms reassurance clip.
A sales-enablement clip for live deals.
A board-update appendix.
A pinned launch playlist on your Channel feed.
Bundle every cut into a Collection in Ready to Share for press, partners, sales, and customer success teams to pull from.
Common mistake
Hiding the leadership voice behind a polished sizzle reel. Customers want a person to explain why this is happening, not a logo wipe set to ambient music. Put the founder or brand lead on camera, name the trade-off, and the rest of the rebrand assets gain credibility because the why is clear.