Why: Involve employees, customers, and partners in the journey of adopting a new brand identity, increasing buy-in.
Who:
Brand Team / Marketing
Employees at all levels (for feedback, excitement)
Select Customers / Partners for external perspectives
How (Studio Features):
Open Links: Collect initial reactions or suggestions about new logos, colors, or messaging.
Recorded Conversation Room: Panel discussions on brand vision, referencing user-submitted ideas.
Creative Ideas:
Reveal “Before & After” transformations with employees reacting in real time.
Mini-documentary capturing brand brainstorming sessions, with cameo quotes from customers.
A “Brand Countdown” series: daily hints or pieces of the new logo, culminating in a final unveiling.
Success Metrics:
Internal brand alignment, external brand recall post-rebrand, sentiment in social or press coverage.