Why: Spread consistent, memorable brand messages by featuring voices from your entire ecosystem.
Who:
Employees from multiple regions
Customers reflecting brand loyalty
Partners emphasizing brand synergy
How (Studio Features):
Open Links: Crowdsource personal stories about what the brand means.
Media Requests: Specifically target high-profile brand advocates.
Creative Ideas:
“One Word, One Brand” campaign: Everyone records one word describing your brand, edited into a montage.
Launch a “Brand Anthem” music video featuring short clips from across departments and customers.
Create exciting visual sequences with short UGC voiceovers telling brand history.
Success Metrics:
Social mentions, brand recall in surveys, share-of-voice in the market.