Why this works
Brand isn't a logo, a font, or a tagline. It's the cumulative impression of how you show up, who you put on camera, and what you talk about. The companies winning at brand awareness right now are running short, frequent, employee-and-customer-led video, not waiting for the agency to deliver a campaign.
Who you'll feature
A founder, exec, or category expert. The voice that signals what you stand for.
A customer. The voice that proves it.
A team member doing the work. The voice that humanizes it.
How to capture it
Open MarketScale → Requests → New Request. Three prompts that work across every brand piece:
What does this company believe that competitors don't?
What's a moment that proves it?
What would the world miss if this company didn't exist?
Use AI Writer to tailor the prompts to each speaker's role and voice.
Run pieces through Remote recording for talking heads, and book an Onsite Video Booking for the anchor brand film.
Cross-link to AI Visibility so brand content is also surfaced when buyers ask AI engines about your space.
Reuse it (the 1:10 framing)
One brand shoot becomes:
A 90-second hero film for the homepage.
Three 15-second LinkedIn cuts.
A YouTube pre-roll.
A founder-narrated About-page video.
A press-pack asset.
A recruiting hero for the careers page.
A sales-leave-behind clip.
An investor-deck appendix.
A category-narrative thought-leadership cut.
A pinned brand playlist on your Channel feed.
Bundle the brand assets into a Collection in Ready to Share sales, recruiting, and PR can each pull from.
Common mistake
Saving the brand work for one big agency-built campaign per year. Brand compounds in 30-second weekly increments, not 60-second annual ones. Ship something every week and the year-end metric takes care of itself.