Why this works
A peer-nominated award read out in front of the team carries weight that an HRIS notification never will. Capturing the moment turns a one-time thank-you into a permanent piece of culture content the recipient shares with their family, the team replays at all-hands, and the recruiter sends to candidates.
Who you'll feature
The recipient. A reaction, in their own words.
The nominator. The story behind why this person, why now.
A peer or manager reading the citation aloud.
How to capture it
Open MarketScale → Requests → New Request. Send the nominator three prompts:
What did they do?
Why does it matter to the team?
What would the work look like without them?
Send the recipient a one-prompt request after the award: "What did this mean to you?"
For all-hands moments, book an Onsite Video Booking. The crew gets the room, the reaction, and the applause.
For remote recognition, use Remote recording to bring the nominator and recipient together on camera.
Reuse it (the 1:10 framing)
One recognition moment becomes:
A 90-second highlight clip the team and recipient can keep forever.
A 30-second LinkedIn post from the manager.
A 30-second post from the nominator.
A quote graphic with the citation line.
A slide for the next all-hands recap.
A monthly recognition compilation.
A recruiter asset showing how the company celebrates.
A culture-page hero on the careers site.
A clip the recipient pins to their LinkedIn profile.
A pinned culture moment on your Channel feed.
Compile the year's awards into a Collection in Ready to Share the CEO opens at the annual kickoff.
Common mistake
Reading a generic citation. "Goes above and beyond" tells nobody anything. Anchor the recognition to one specific story, one specific week, one specific outcome. The clip lands because the detail lands.