Why: Increase internal newsletter engagement by replacing long text with short, dynamic video updates.
Who:
Department Leaders to share quick highlights
HR / Internal Comms who assemble the newsletter
All Employees to submit news or kudos
How (Studio Features):
Media Requests: A monthly prompt for each department to submit a 1-minute update.
Open Links: Anyone can spontaneously share special achievements or announcements.
Creative Ideas:
Add a “Person of the Month” clip featuring an unsung hero.
Break out sections like “Sales Wins,” “R&D Updates,” “Shout-Out Corner.”
Close each newsletter capsule with a lighthearted “blooper reel” or fun fact.
Success Metrics:
Internal video watch-through rates, employee feedback on the new format, cross-department engagement.