Why this works
The corporate newsletter open rate is what it is, and a redesign won't fix it. A 90-second video capsule does what the newsletter wishes it could do: get the news in front of people in the time they actually have. Same content, different format, a multiple of the engagement.
Who you'll feature
A rotating host. Different leader or function each issue.
One employee with a story tied to that issue's theme.
One leader with a one-line outlook closing the capsule.
How to capture it
Build a recurring template with three slots: a story, a metric, an outlook.
Use Remote recording for the host segments and in-platform recording for solo voiceovers.
Use AI Writer to convert the script into the matching written newsletter for people who'd rather skim.
Stitch the segments into one capsule with a compilation video.
Subtitle with AI Translation for global teams.
Reuse it (the 1:10 framing)
One newsletter capsule becomes:
The full 90-second video on the internal Channel.
A short cut for Slack or Teams.
The matching written newsletter.
Three social cuts (story, metric, outlook).
An employer-brand clip pulled from the story segment.
A board or all-hands appendix slide.
A subtitled version per language.
An onboarding asset showing "how we communicate."
A new-hire welcome capsule.
A pinned recurring series on your Channel feed.
Group capsules by quarter into a Collection in Ready to Share for leadership reviews and new-hire archives.
Common mistake
Trying to fit the entire newsletter into the capsule. The capsule isn't a video version of every section. It's the three things you'd want a friend to know if they'd been on vacation. Cut everything else and the format earns its slot in the calendar.