Why this works
A leader's voice on camera carries context that text can't. Tone, body language, the moment they pause before answering the hard question. A 90-second video message gets watched at 2x speed, opens at 70%+, and reaches the people who skim email. Same information, completely different signal.
Who you'll feature
The leader sending the message. CEO, VP, team head, depending on scope.
An optional second voice. A peer leader or a frontline employee who adds credibility.
How to capture it
Use in-platform recording or the teleprompter if the leader wants exact phrasing.
Three prompts for any internal update:
What's the news?
What does it mean for our team specifically?
What do you want people to do or feel after watching?
Have AI Writer turn the script into a written companion email so people who can't watch can still get the gist.
For multilingual orgs, run the recording through AI Translation for subtitles in every language your team works in.
Reuse it (the 1:10 framing)
One internal-comms recording becomes:
The full 90-second video on your internal Channel.
A short cut for Slack or Teams.
A written companion email auto-drafted from the transcript.
A subtitled version for each language your org speaks.
An FAQ embed on the relevant intranet page.
A clip the manager replays at the next team meeting.
A board-update appendix.
A new-hire orientation reference.
A pinned recurring "Leadership Updates" series.
An archive entry employees can search later.
Group ongoing updates into a Sales Team Materials so leadership can hand a new hire a single link of "how we communicate."
Common mistake
Reading a written memo on camera. The video version of a paragraph is a paragraph; nobody needed it. Talk to the camera the way you'd talk to a peer in the hallway, name the thing nobody wants to ask about, and the video earns its replacement of email.