Why: Arm your sales team with real examples of how you outperformed competitors, told by the people who made the choice.
Who:
Recently Acquired Customers who switched from a competitor
Sales / Account Managers
Product Marketers refining competitive differentiators
How (Studio Features):
Media Requests: Invite new customers to record short “Why we chose you” videos.
Recorded Conversation Room: Host a conversation between the customer and your sales lead discussing the competitor comparison.
Creative Ideas:
Create an internal “Win Wall” video playlist to motivate and train sales reps.
Slice the best quotes into short “mic-drop” social ads.
Publish an “Epic Showdown” docu-clip highlighting the key reasons you beat the competition.
Success Metrics:
Improved close rate, shortened sales cycle, increased deal size.