Why this works
A distributed company is just a list of cities until people see each other. A short "hello from Berlin / hello from Singapore / hello from Austin" series turns the org chart into a face chart. Customers see scale. Recruits see optionality. Employees see the team they actually work with.
Who you'll feature
The local office lead. One sentence on what the team does in that city.
Two or three local employees. A quick wave, a quick story, a local detail.
One cross-team partner who works with that office regularly.
How to capture it
Open MarketScale → Requests → New Request to each office lead. Three prompts:
What does the team here actually do?
What's something about working in this city that surprises new hires?
What's a local moment the team is proud of?
Have each office self-record vertical phone clips around the workspace and the city. AI Translation handles subtitles for non-English clips.
For flagship anchor offices, book an Onsite Video Booking when a leader is visiting.
Stitch the global series with a compilation video.
Reuse it (the 1:10 framing)
One global series becomes:
A 3-minute global compilation video.
One standalone clip per office.
A LinkedIn post per office, posted by the local lead.
A careers-site "locations" page with embedded clips.
A new-hire orientation module covering office locations.
A regional recruiter outreach asset per market.
A customer-facing one-pager showing global coverage.
A partner-marketing slide.
An all-hands opener that toured every office in two minutes.
A pinned global playlist on your Channel feed.
Bundle every office's clip into a Collection in Ready to Share recruiters and partners can drop into outreach.
Common mistake
Making each office's clip identical. Same frame, same script, same shot list. The whole point is that Berlin doesn't look like Austin. Let each office bring its actual texture, even if the run-of-show is uneven, and the series feels like a real company instead of a brand exercise.