Why this works
Testimonials usually take longer than the product they're meant to sell. The customer agrees in week one, the recording happens in week six, the polished cut ships in week ten. A short Request, a clear prompt, and a self-record link cuts the entire cycle to days. Faster pipeline of proof beats prettier proof every time.
Who you'll feature
Your customer champion. Decision-maker or daily user.
Your account lead, briefly, framing the relationship.
An optional implementation or support voice that adds context.
How to capture it
Open MarketScale → Requests → New Request. Three prompts is the sweet spot:
What was the problem?
Why were you the solution?
What's measurably better now?
Use AI Writer to tighten the participant brief in 30 seconds.
The customer records on any device using the link in the Request. Responding to a Request walks through the recipient flow.
For panel cuts with multiple voices in one shot, use Remote recording.
For cinematic depth on top accounts, book an Onsite Video Booking at the customer's site.
Reuse it (the 1:10 framing)
One Request-based testimonial becomes:
The full case-study video for the website.
A 60-second sizzle for sales decks.
Three 15-second social cuts (one quote, one metric, one outcome).
A blog post with embedded video.
A LinkedIn post quoting the metric.
An FAQ entry answering "will it work for someone like me?"
A sales one-pager with the headline metric.
An onboarding asset for similar customers.
A press-ready quote card.
A pinned testimonial on your Channel feed.
Send the bundle as a Collection in Sales Team Materials so sales sends one expiring link instead of ten files. Order any cut through Request Edit Now, and use Writing Edit Briefs That Get Your First Draft Right to nail the brief on the first pass.
Common mistake
Asking for a 30-minute recording when 90 seconds would do. The longer the ask, the longer the schedule slip. Send a three-prompt Request, give the customer one week, and accept a phone-shot vertical clip. You can always shoot a polished version later; the fast version is the one that actually ships.