Why: Simple, user-driven tutorial videos help increase conversions and reduce cart abandonment.
Who:
Ecommerce Manager
Product Specialists
Customers: Especially those with clever usage or hacks
How (Studio Features):
Open Links: Let customers submit “unboxing” or “installation” videos.
Onsite Video Shoot (optional) if you want professional product showcases or warehouse tours.
Creative Ideas:
Create an “Unboxing Marathon” reel from multiple customers—like a mosaic of experiences.
Turn “Top Customer Q&A” sessions into a weekly series embedded on product pages.
Feature comedic “What NOT to do” videos from real shoppers.
Success Metrics:
Conversion rate, average cart value, decreased return rates.
J
Written by Jamison Wheeler
Updated over 2 weeks ago