Why this works
The fastest knowledge transfer in any company is the 90-second answer to "how do you do that?" Micro-learning videos turn private expertise into a searchable library. Customers learn the product faster, new hires ramp faster, and the experts stop getting the same question every Monday.
Who you'll feature
A subject expert. The teammate everyone Slacks when they're stuck.
A peer who's still learning. Their first-time questions surface what the expert assumes.
A team lead, when the tip ladders up to a workflow change.
How to capture it
Open MarketScale → Requests → New Request and send a one-prompt brief: "Show us the trick you use that nobody else knows."
Have the expert use screen recording for software workflows or self-record on phone for hands-on tasks.
For longer breakdowns, use presentation recording with the expert's slides and webcam in one frame.
Run a weekly Tips Channel: one expert, one tip, three minutes max. AI Writer drafts the title and description from the recording.
Reuse it (the 1:10 framing)
One 3-minute tip becomes:
The full tip video on your Channel feed.
A 60-second cut for LinkedIn.
A 15-second teaser for Instagram or TikTok.
A help-center article transcribed from the recording.
A row in the team's internal wiki.
A new-hire onboarding module entry.
A Slack post from the expert with the embed.
A customer-success enablement clip the CSM sends mid-call.
A monthly "top tips" compilation.
A FAQ answer with the video embedded.
Group the tips into a Collection in Ready to Share by topic, and stitch a monthly digest with a compilation video.