Why: Gather raw, unfiltered input from early adopters to refine products before wide release.
Who:
Beta Users (internal or external)
Product / Dev Team
Customer Success for bridging communication
How (Studio Features):
Media Requests: Prompt testers to record quick “Here’s what I liked / disliked” recaps.
Recorded Conversation Room: Group feedback sessions with dev leads.
Creative Ideas:
Compile “rapid-fire feedback” clips into a single highlight reel for the product team.
Gamify feedback: testers earn perks for the best suggestion or bug catch.
Release a teaser trailer featuring top user quotes for the official product launch.
Success Metrics:
Number of meaningful suggestions, bug resolution speed, beta-to-launch user retention.