In this article...
Social Teasers & Hype (Short-Form Content)
Live Demos & How-Tos (Product in Action)
Expert Q&A (Long-Form Content)
Pillar 1: Social Teasers & Hype
Get straight to the point. Short-form videos are your fastest way to build excitement.
Tool to Use | Action | Content Goal |
Record Media | Film a quick 15-second "Behind the Scenes" clip on your webcam. | Tease the release date or highlight one key benefit. |
Upload | Drop in pre-made product photos or motion graphics. | Build excitement with visually appealing, non-talking content. |
Pro Tip: If your content has talk tracks, use the AI Writer on these clips to instantly generate three different LinkedIn captions for immediate distribution.
Pillar 2: Live Demos & How-Tos
Stop relying on static screenshots. Show the product working in the real world.
The Action: Use Record Media button to capture a live demonstration on screen-share, or hold your physical product up to the camera. You can also shoot it on your mobile and Upload later.
The Goal: Record the demo in a single, unscripted take. Explain how the product solves a problem, not just what the feature does.
Fix It Later: It is okay if you stumble. Our editors will clean up any hesitations, filler words, or tangents. Just focus on clarity and get the whole thing out.
Pillar 3: Expert Q&A
Give your audience the deep dive they crave straight from the source. This is for educational, long-form content that sells product better than anything else.
Tool: Use the Conversations tool to host a virtual podcast or roundtable discussion.
The Participants: Invite up to four people: developers, sales leaders, or engineers.
The Topic: Discuss the "why": the development process, the user benefits, and the market impact. This format is perfect for knocking out a list of product FAQs.
Pro tip: Use MarketScale to snip long content into short snippets you can post on social and use in direct messages. A one-hour Q&A can make dozens of snippets - that's dozens of touchpoints for every prospective buyer.
Next Steps: Get It Live
Your media is in the platform, so now what?
Request Edits: Send the raw footage to your editor (internal or external). Polish it up or slice it into snippets.
Repurpose: Use AI Writing (Video2Text) to turn your long-form Q&A into a complete post about the launch.
Final Polish: Use Saved Order to save your new product video style for all your future content.