Why: Authentic demos, user tips, and enthusiastic endorsements drive product adoption.
Who:
Product Marketing Team
Power Users (customers or partners using advanced features)
Sales Engineers (for technical clarifications)
How (Studio Features):
Request Expert Media from advanced users for real-life usage tips.
Recorded Conversation Room for a product deep-dive Q&A with an expert panel.
Creative Ideas:
“Pro Tips Countdown”: A series of short, high-energy clips, each counting down the top 5 ways to use a feature.
“Product in Action” mashup of user-submitted videos (from around the globe).
Fun “myth-busting” segments about misunderstood product capabilities.
Success Metrics:
Adoption rates, product-related support tickets, new leads from product pages.
J
Written by Jamison Wheeler
Updated over 2 weeks ago