Before hitting record, it's vital to ensure that your podcast's branding and equipment align with your company's identity. From logo design to audio-visual setup, these foundational steps will guarantee a polished and professional podcast.
Background:
Before recording your podcast, it’s essential to ensure that both your branding and equipment are ready. The visual and audio elements of your podcast need to reflect your company’s identity. Having the right gear will ensure that your podcast is polished and professional, even if it's recorded virtually.
Prerequisites:
Have your brand guidelines ready, such as logos, colors, and fonts.
Decide if you will need MarketScale’s support in designing podcast-specific branding.
Identify the necessary equipment for recording, including webcams, microphones, and lighting.
Step 1: Gather and Send Branding Materials
Contact MarketScale at [email protected] for help designing your podcast branding or use your company’s existing guidelines.
Send the name of your show, your audience information, and any design inspiration (such as logos, colors, fonts, and vibe).
If you don’t have a logo or design specifics, MarketScale can create branding for you from scratch.
Note: Within a week, MarketScale will deliver your branding assets for review, which will then be integrated into your brand book in the MarketScale Studio.
Step 2: Purchase Podcasting Equipment
To maintain a professional look and sound for your podcast, invest in essential podcasting equipment:
Webcam: Opt for a 1080p resolution webcam. You can start with a Logitech model for affordability, or an Opal if you want DSLR quality.
Microphone: Consider a Blue Yeti (USB) for quality at a reasonable price, or go for a higher-end Shure SM7B (XLR) if you want professional studio quality. For XLR mics, purchase an audio interface as well.
Headphones: Use headphones that provide audio isolation to prevent feedback. Sony studio-grade headphones are a great option, but wireless options like AirPods can also work for a sleeker look.
Lighting: Simple subject lighting is key to ensuring your video looks polished and professional.
Step 3: Set Up a Recording Space
Create a recording setup that matches your podcast's tone. Your environment should feel intentional, even if simple. Consider adding:
Colored lighting or a plant for a relaxed but professional atmosphere.
A comfortable yet minimal background to keep focus on the content.
Conclusion:
By gathering your branding assets and purchasing the right equipment, your podcast will not only sound professional but also visually align with your brand identity. Whether recording in-person or virtually, these steps help lay the foundation for a high-quality, consistent podcast production.