Good content doesn’t waste your time — it saves it. Sales pros already juggle prospecting, demos, proposals, procurement, CRM updates, and keeping customers happy, so when “make a video” shows up, it feels like the least important task.
That’s why most reps see UGC as marketing’s project, not a sales tool. But UGC isn’t extra work — it’s a hack that saves time, builds trust faster, and clears the roadblocks clogging your pipeline. Here’s how to make it your sales sidekick, not another chore.
Why do sales reps think content creation is a waste of time?
Because for years, content has been defined by marketing's goals. Marketing sets the bar for "useful" content, so when Sales gets pulled into creating, it feels like extra credit: time away from quota, and nothing you can reuse.
The truth: a quick clip on your phone can often do the job faster (and better) than your next email or LinkedIn DM .
UGC isn’t about making marketing happy. It’s about fixing the problems that make you miserable: ghosting, stalled deals, slow buy-in, or endless email back-and-forth.
What sales pain points does UGC actually solve?
Here are four common blockers you’re already fighting — and the UGC move that unblocks them:
Stalled deals?→ Drop in a short customer win clip. Nothing resets urgency like seeing peers succeed.
Prospects ghosting you?→ Send a value-packed tip video. A 30–60 sec clip lands faster than another “just following up” email .
Need to break into a new account?→ Record a personalized intro clip. Human, quick, and hard to ignore.
Can’t get decision-maker buy-in?→ Share a customer testimonial. Short and credible beats another PDF attachment.
Why is UGC faster than what you’re doing now?
Think about your current workflow:
You draft a carefully worded email.
You revise it three times.
You hit send… and wait days for a reply.
Or, you pull out your phone, hit record, and in 90 seconds you:
Answer eight client questions more naturally than a wall of text.
Convey tone, energy, and trust no email can match.
Create something that’s reusable with the next prospect .
And here’s the kicker: people check texts within 3 minutes on average. That’s faster than calls, faster than emails . A short video sent by text gets seen — and acted on.
How do you make this stick without it feeling like “extra work”?
The trick is to reframe UGC as a tool in your kit, not a project on your plate.
Treat it like a voice memo with video. Low stakes, low polish.
Reuse the best clips again — great content that educates one client can educate 10 more.
Make it a habit: one clip a day keeps deals moving.
This isn’t about running campaigns or waiting for marketing. It’s about you having another weapon to push deals forward.
Final Takeaway
UGC isn’t marketing busywork. It’s the fastest way to unstick your sales cycle.
Quicker than email.
More personal than a cold call.
More reusable than a one-off LinkedIn message.
Start small: one 60-second clip this week tied to a real deal in your pipeline. Notice how much time (and headache) it saves you.
Because at the end of the day, UGC isn’t here to slow you down — it’s here to help you hit quota faster.