Why: Highlight the brilliant minds building your products, boosting trust and transparency for customers.
Who:
Developers, Engineers, R&D
Product Managers to moderate or provide context
Customers who appreciate technical details
How (Studio Features):
Media Requests: Each engineer shares a “What I’m currently solving” snippet.
Recorded Conversation Room: Group talks about architecture, breakthroughs, or challenges.
Creative Ideas:
“Whiteboard Sessions”: short videos explaining complex concepts in simple terms.
A monthly “dev diary” reel—engineers say what they accomplished that sprint.
Interview a developer and a customer side-by-side, bridging tech and user needs.
Success Metrics:
Customer trust, internal pride, decreased confusion about product capabilities.