Your coworkers have the best proof points, the clearest explanations, and the most compelling stories. But too often, their insight dies in the room — because someone didn’t feel comfortable asking them to hit record.
When that hesitation wins, your brand loses the ability to tell its real story.
This isn’t about assigning homework. It’s about creating content champions that feel empowered through participating in content creation.
The Common Mistake
❌ “Can you do me a favor and record something?”
That sounds like a task. Like a chore. And most people are already drowning in to-dos.
Even worse? It misses the real reason they should record: not because you need content — but because they said something worth sharing.
Flip It With This Approach
✅ “What you just said needs to be heard.”
✅ “That was gold — could you drop a quick version of that into Studio?”
✅ “The way you explained that was so clear — let’s capture it so others can benefit too.”
This reframes the ask as a recognition of value, not a request for effort. You’re not making them content creators. You’re making them thought leaders.
Action Steps
Catch the Moment: Right after someone shares a win, solves a problem, or explains something well — say something.
Give Context: Let them know why it was valuable. (“That answer cleared up the confusion for me completely.”)
Frame the Ask as Influence: “We need more people hearing this. Want to help others get clear too?”
Make It Easy: Drop the Studio link, offer to help with the setup, or give a quick video prompt to respond to.
The Final Takeaway
👏 It’s not a favor. It’s a compliment.
When you ask someone to record, you’re telling them they matter — and their voice is worth amplifying.
So don’t ask for content. Offer the mic.
Because that’s how the best UGC happens.