Folders are one of the most powerful organizational tools in MarketScale Studio, allowing you to compile, categorize, and work with media over time. They help you keep your content organized, searchable, and ready to use—whether for a short-term project or a long-term archive.
Recommended for All Media
You can upload videos without adding them to a folder. However, whenever you create media in MarketScale—through Record, Upload, or Request—we recommend you add it to a folder. This ensures your content is organized from day one, ready to find and use later.
Here are some tips on why you should use Folders to improve your experience in MarketScale Studio.
NOTE: Unlike traditional computer folders, Folders in Studio act more like flexible tags—you can add the same piece of media to multiple folders without creating duplicates.
Folders Use Case Tips
Long-Term and Short-Term Organization
Folders work well for both ongoing and one-off projects:
Long-term: Tag folders with broad categories like “Trade Shows” to build a comprehensive archive over the years.
Short-term: Pair that broad tag with a specific event name (e.g., “CES 2025”, "Q3 2025 Trade Shows) for precise organization.
Build a Library Over Time
If you go to lots of events or host your own, a dedicated folder makes it simple to keep b-roll, interviews, and other footage in one place. Over time, this can become a go-to resource you can repurpose for new projects, marketing campaigns, or future event promotions.
Search and Filter with Ease
With Folders, finding your media is quick and easy—just use the search and filter tools to bring up exactly what you’re looking for in seconds.
Launch Edits Directly from Folders
Folders aren’t just for storing media—they can also act as a launchpad for production.
From within a folder, you can select multiple pieces of media, or even choose “Select All Media,” to include in a single edit request.
Once your selection is made, simply fill out the edit request form with your preferred style, orientation, and branding details. This allows you to batch-send entire series, courses, or campaigns into editing in one step, making it especially useful for managing large sets of content.
Common Folder Uses
Build a course: Pull together all your clips, interviews, and slides into one folder to create a training series, like a Master Class. You can even share the folder so learners can access everything in one place. (We still recommend posting media into channels you own for the best experience.)
Build a series: Keep every episode of your show, podcast, or other ongoing project in one folder. That way, all your content stays together, easy to find, and ready to edit or repurpose whenever you need it.
Build a B-Roll hub: Tag great b-roll from individual clips or bulk uploads into a B-Roll folder that you can leverage for quality visuals across multiple edits.
In short, folders keep your content organized, easy to find, and ready to work with—whether you’re creating something new or tapping into your archive. Now, you can spend less time searching and more time creating!