Folders are one of the most powerful organizational tools in MarketScale, allowing you to compile, categorize, and work with media over time. They help you keep your content organized, searchable, and ready to use, whether for a short-term project or a long-term archive.
Recommended for All Media
You can upload videos without adding them to a folder. However, whenever you create media in MarketScale, through Record, Upload, or Request, we recommend you add it to a folder. This ensures your content is organized from day one, ready to find and use later.
Here are some tips on why you should use Folders to improve your experience in MarketScale.
Note: A file can belong to more than one folder at the same time. Adding it to multiple folders never creates duplicates. This is by design.
Folders Use Cases
Long-Term and Short-Term Organization
Folders work well for both ongoing and one-off projects:
Long-term: Use broad categories like “Trade Shows” to build a comprehensive archive over the years.
Short-term: Pair that with a specific event name (e.g., “CES 2025”, "Q3 2025 Trade Shows) for precise organization.
Build a Library Over Time
If you go to lots of events or host your own, a dedicated folder makes it simple to keep b-roll, interviews, and other footage in one place. Over time, this can become a go-to resource you can repurpose for new projects, marketing campaigns, or future event promotions.
Search and Filter with Ease
With Folders, finding your media is quick and easy, just use the search and filter tools to bring up exactly what you’re looking for in seconds.
Organize with Subfolders
Create folders inside folders to organize by event, campaign, series, or topic. Subfolders keep large libraries navigable as they grow. Each level shows a visual preview of its contents.
Launch Edits Directly from Folders
Folders aren’t just for storing media, they can also act as a launchpad for production.
Inside a folder, use checkboxes to select the specific files or clips you want. You can even reach inside a multi-file upload and select only the clips you need. Selected items appear in the collector bar at the bottom of the page.
From the collector, click Create Project to send your selection into Media Studio for editing. This lets you batch a series, course, or campaign into editing in one step, without picking through files manually.
Common Folder Uses
Folders keep your content organized, easy to find, and ready to work with, whether you’re creating something new or tapping into your archive.
Build a course: Pull together all your clips, interviews, and slides into one folder to create a training series, like a Master Class. You can even share the folder so learners can access everything in one place. (We still recommend posting media into channels you own for the best experience.)
Build a series: Keep every episode of your show, podcast, or other ongoing project in one folder. That way, all your content stays together, easy to find, and ready to edit or repurpose whenever you need it.
Build a B-Roll hub: Add great b-roll from individual clips or bulk uploads to a B-Roll folder that you can leverage for quality visuals across multiple edits.
Track editing status: Inside every folder, a Projects section shows Media Studio bundles and edited deliverables created from that folder's media, clearly separated from your raw source files. You can always see what's been edited and what hasn't.