If you're telling yourself, "I'm too busy for UGC," that's exactly why you need it.
If you're a first-time creator or B2B leader...
You might think:
“Content takes too much time.”
“We’re not marketers.”
“This sounds like extra work.”
But here’s the truth: You’re already creating content — you just don’t know it yet.
You’re Doing the Work Already
Every day, your team is:
Solving tough problems
Explaining things clearly
Sharing smart answers
That’s content. It's just not on video yet. Every team could leverage content that make comms more scalable and save everyone time to do the day-to-day work that matters.
You don’t need to start creating just for the sake of creating — you just need to start capturing those moments and turning them into useful assets, collateral, and tools to help you do your job more efficiently. UGC is here to save you time in the long-run, not make more work for you.
“Stop creating. Start documenting.”
UGC = Less Work, More Results
Experiment a bit. What's a question you always get that you have to answer 10 times a week? What's an area of confusion your clients always have that you have to help clarify for them?
Instead of answering it with the same email, Slack message, or ignoring it until your next call, use UGC instead.
🎥 Record a quick video
♻️ Reuse it across sales, onboarding, recruiting
💡 Save hours answering the same questions
UGC helps your best ideas work while you sleep.
When to Hit Record
⚡ A teammate says something smart
⚡ You explain something clearly in a Zoom
⚡ A Slack thread solves a customer issue
Take your phone out and film a selfie of that moment, sharing those same insights. Or better yet, download that Zoom recording and snip out that nugget of insights. That’s a 60-second clip. That’s UGC.
One Line to Remember
If you’re too busy to create, then you need content that works when you can’t.